RIVER STREET EAST CORPORATE IDENTITY
SAVANNAH COLLEGE OF ART AND DESIGN PROJECT
 

PROJECT GOALS
Learn the methods of developing successful corporate strategies and the roles of the corporation’s partners: public relations firms, design firms, advertising agencies, as well as marketing and financial consultants. Understand both branding and identity systems as well as why they are not the same thing. Explore how to design and produce innovative solutions for a variety of corporate identity and branding application needs. Investigate international companies marked by strong corporate identities and/or branding strategies.
 

BRIEFING
Create a communication strategy using various media combinations, fully develop, present, and defend a communications plan, as  well as design projects that reflect solid visual aesthetics and support their plan. Finally, identify the structure of a corporate communications structure, and the various stakeholders to whom corporations speak.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CREDITS
 
Creative Direction/Design: Bruna Luz Vieira, Paulo Manso
Research/Strategy: Bruna Luz Vieira, Paulo Manso
Professor: Louis Baker
Class: Corporate Identity, Winter 2015
 
 
 
 
 
 

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